Hello, I'm Sarah

I can’t wait to transform your experiences and insights into toe-tingling stories that scoop up your audience and get them on your wavelength.

Writing, for me, is a process of putting on different hats

I want you to sound like you.

If you have an established brand voice, fantastic - flip me your brief and brand guidelines and I'll take care of the rest.

If not, we'll explore flavours of personality until we hit on a genuine expression of what your organisation is all about.

Marketing Strategy experience

When you work with me, you reap the benefits of a rich tapestry of marketing practices gleaned from many different clients and scenarios.

For 15 years, I worked as a marketing strategist in customer research agencies, advertising agencies, and corporate marketing teams.

My experience spans retail, technology, banking, transport, healthcare, government, utilities, museums, education, charity, and social enterprise.

Academics, if that's your jam

My writing flair is influenced by a lifelong love of words and a thirsty insight into human nature.

I graduated from the University of Oxford in 2005 with a BA in English Language and Literature.

And as of 2021, I'm a part time student of Psychology at the University of Auckland, following many years of enthusiasm and armchair research.

Get in touch ♥

I work with heart-led organisations who truly want the best for everyone involved.

After listening deeply to your ideas, values, and experience, I craft beautiful stories that cut through the clutter and help you find your perfect customer match.